The biggest consensus item is likely a cap on out-of-pocket costs for Medicare Part D recipients, a concept Republicans support in their own drug bill, H.R. Slightly more than half the public (54%) knew that the Republican Party controls the House of Representatives. NBC News Kills The Demographic, Personifies Its Viewers Instead - 10/03/2012 In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video. Craig Melvin, Savannah Guthrie and Hoda Kotb. LPGA Tour Championship is watched by a total number of 411,000 people (0.13% rating) per the daily audience measurement on November 20, 2022. Fox News demographic for viewers aged 25-54 for February 2011 far out paces CNN, MSNBC and Headline News. Large majorities of the regular viewers of Sean Hannity (66%) and The O Reilly Factor (64%) are 50 and older. Its kind of like the equivalent of a preseason NFL game. For one, Fox News viewers (34% of American adults in the January 2018 NBC/WSJ poll) are often typecast as being old and white. More Americans watch NBC News and MSNBC than any news organization in the world. Kent Nishimura/Los Angeles Times/Getty Images. Men also comprise smaller majorities of the regular audiences for several other news outlets, including Rush Limbaugh listeners (59%), viewers of Colbert (58%) and the Daily Show (56%), as well as regular viewers of Hannity (57%) and OReilly (56%). The news network has since become the top-rated cable network on television. Comparatively, NBC News' "Nightly News" with Lester Holt took in an average of 8,866,000 and CBS News' "Evening News," helmed by Norah O'Donnell, secured 6,257,000 viewers on average.. Wall Street is now looking for revenue growth from streaming video. Find more The Blacklist TV series news or other NBC TV show news. I'm really interested in analytics, community . IE 11 is not supported. Mutual Fund and ETF data provided by Refinitiv Lipper. The audience loss for Bravo over the past ten years was not as extensive. They range from late 50s to late 40s. Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). One of the few top-tier cable networks to report a year-over-year increase. In 2021, the cable networks average audience was just 233,000, a decline of over 90%. The average audiences for the evening newscasts of ABC, CBS and NBC grew across all three networks, according to Comscore TV Essentials data. Well, our most recent NBC News poll sheds some light on those question, with the survey finding that 69 percent of all adults say theyve already been vaccinated, versus 13 percent saying they wont get vaccinated under any circumstance. NBC operates in just a single market - US market 2. 7pm News bulletin audiences were up year-on-year across the week in 2019-20: the Monday-Friday edition achieved a combined metropolitan and regional average audience of 979,000 (up 2%), Saturday averaged 963,000 (up 3%) and Sunday averaged 994,000 (up 2%). WarnerMedia: In 2011, TNT was one of four cable networks to average over two million (2.32) viewers in primetime. The broadcast provides the latest on the days top stories, going beyond the headlines to uncover how peoples lives are affected by the world around them. 2023 FOX News Network, LLC. Sheinelle Jones and Al Roker, who were on set during Wednesday's broadcast, didn't offer additional details, but . Age Distribution 17.32% 25.49% 17.03% 14.95% 14.19% 11.03% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ "Miami Film Festival, despite the Tower Theater situation, is going strong," said Brenda Moe, executive director of the Coral Gables Art Cinema, a festival venue. Among this group, just 19% have four year degrees, 26% have attended some college and 54% have a high school diploma or less education. A former associate of Rudy Giuliani is expected to plead guilty to federal campaign finance charges, court documents show. As of January 2016, NBC News reaches "more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month," according to its website. viewers in the demographic . (Overall, seniors watch the most TV. ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. As soon as this statistic is updated, you will immediately be notified via e-mail. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit, How AI And The Cloud Are Erasing The Borders In Making Movies And TV Shows. Conversely, ESPN+, their streaming service launched in 2018, increased its subscriber count by 66% in 2021 and currently has 17 million subscribers. FNC continued to grow its audience share, occupying more than half the audience in total day viewers (55%) and the 25-54 demo (56%) and in primetime across both categories (56% P2+ and 56%. Ten years later the average audience dropped by 53% to average 925,000 viewers. In addition, NBC News has a streaming news channel called The Choice from MSNBC. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. (These days, being flat is a tremendous win.) The Congressional Budget Office estimates H.R. Disney acquired the broad-based network in 2019. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. Fox says it will be investing upwards of $300 million on Fox Nation and Fox Weather, both streaming providers. Story tips can be sent tobrian.flood@fox.comand on Twitter: @briansflood. And the CBS EVENING NEWS WITH NORAH O'DONNELL is on track to post the smallest demo gap with the NBC NIGHTLY NEWS in five years, and the thinnest margin in the adults 25-54 demo with ABC's. At least right now. Regular viewers of daytime talk shows are less educated than the public as a whole. That audience figure dropped to 1.03 million in 2021, a decline of 36%. So whos been vaccinated in the United States? Just 43% of all Americans are 50 and older. Among the low points for "Today" over the last decade was the wrenching departure of fan favorite Ann Curry, who was forced out in 2012. You've successfully subscribed to this newsletter! , Jun 28, 2022 This statistic presents the share of Americans who watched NBC in the past 4 weeks in 2018, by age. On the positive side, ABC Wednesday clearly delivers women 35-64 and a respectable male 35-64 secondary audience across the night, while ABC Thursday has a distinct and increasingly dominant female 18-64 profile that holds for three straight hours for its drama line-up. Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. Among the streaming providers that have ramped up their programming budget in 2021 were Disney+, HBO Max, Peacock and Paramount+, the parent companies of these streaming providers also own a number of cable networks. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. "Today" also lost to "Good Morning America" in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015, according to TVNewser. Nearly two-thirds (64%) of the regular readers of magazines such as the New Yorker, the Atlantic and Harpers are college graduates, as are 63% of readers of the Economist and Bloomberg Businessweek. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). 2023 FOX News Network, LLC. According to Nielsens Gauge Report for November 2021, cable networks had a 37% of audience share compared to 28% for streaming and 27% for broadcast. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. The Tonight Show Starring Jimmy Fallon was this summers top late-night show in 18-49, winning over Late Show With Stephen Colbert and Jimmy Kimmel Live.. Saturday Night Live scored the No. Former President Trump supported Medicare negotiations in theory, but Republicans remain largely opposed in practice. (Average audience is defined as the average number of TVs tuned to a program throughout a time period.) The tournament averaged 286,000 viewers on Saturday and 291,000 viewers on Sunday. As 2016 exit polls demonstrated, education level has become the new political divide in America. The biggest differences come, not too surprisingly, along party and ideological lines (some viewers may well be hate watching the news on the other side of their political beliefs): These differences become more apparent when looking at how viewers stand on key issues. Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). Reruns of "Law & Order: SVU" and "Law & Order: Organized Crime" followed. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. Lester Holt is the anchor, and named the most-trusted television news personality in America, according to the most recent The Hollywood Reporter/Morning Consult survey. The National Broadcasting Company [a] ( NBC) is an American English-language commercial broadcast television and radio network. 3. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. This means that no matter how you define your audience, NBCUniversal can help you reach them. We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. Fox News Joseph A. Wulfsohn contributed to this report. Nightly has been in a long fight with top-rated World News Tonight at ABC, with the David Muir newscast consistently finishing in first place. NBCs victory was the first time Nightly had edged out World News in three years. (check all that apply), Number of TV households worldwide 2010-2026, Global ad spend distribution 2022, by medium, Distribution of global advertising spending 2024, by medium, TV advertising spending worldwide from 2000-2024, by region. The CBS Evening News was well behind with a total audience of 5.325 million. In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable, said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, in a statement, NBC remains a pillar of strength both within our portfolio as well as the larger television landscape, and were excited about the future as we continue to grow and connect our TV and streaming business.. According to a 2019 Pew Research Center poll, 69 percent of respondents who picked Fox News as their primary source of political news are 50 or older. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. Political Leanings of NBC Audience. The percentage is down substantially from 2010, when 70% knew the Democrats controlled the House. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). 51.5 percent: The share of all Americans who are fully vaccinated, per the CDC. Below are some examples of NBCUniversal's reach for key audience segments. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. Variety and the Flying V logos are trademarks of Variety Media, LLC. Hi, I'm Claire! Why Doesnt Elon Musk Fund Twitter Until It Turns Around? (+1) 202-419-4300 | Main 23: The number of congressional districts where House Majority Forward is airing TV and digital ads to promote the Democrats' work on Covid relief, infrastructure and climate legislation. The viewer hemorrhage was magnified by the fact it happened in the winter tra TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. Disney launched FX on Hulu in early 2020 which branded Hulu as the streaming home for all FX programming as well as exclusive Hulu content from FX. Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30%). "Frankly, the news agenda is hardly more positive in 2021, with crime, border problems, inflation, and COVID variants needing to be covered. As a result, in 2011, there were 19 cable networks that averaged over one million primetime viewers. Other high earners include readers of the Wall Street Journal and New York Times38% of each group has a family income of at least $75,000and Daily Show and Maddow viewers (37% each). Ben Kamisar is a deputy political editor in NBC's Political Unit. 2023 Variety Media, LLC. "There are obviously bigger industry trends at play but the show is a non-factor. That's +33% more than CBS in total viewers, and +41% more in the. LPGA Tour Championship. 1 entertainment program rank for the first time ever. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. Almost four-in-ten of Rachel Maddows audience (38%) answered the four questions correctly, as did 36% of readers of magazines such as the New Yorker and 34% of Wall Street Journal readers. Despite these sharp declines in viewing, cable networks continue to garner more viewers than either streaming and broadcast TV. Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. The breadth and depth of NBCUs portfolio of content gives marketers access to vast and meaningful audiences, wherever they are, across all screens and platforms. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. Bad news first: The two-episode premiere of Magnum P.I. On Sunday night, Florida Gov. Just 29% of all Americans are college graduates. World News did finish the traditional sweeps month of November with a win, delivering an average total audience of 8.249 million viewers, followed by Nightly News (7.142 million viewers) and CBS Evening News (5.201 million viewers), all according to ratings data compiled by Nielsen. The income profiles of all three major cable news network audiences also closely track the general public. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. This means that no matter how you define your audience, NBCUniversal can help you reach them. According to comScore, CNBC reached a record 84.9 million average monthly unique visitors in 2020, which was up 56% year-over-year, resulting in eleven straight months of double-digit,. Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. The AUDIENCE MAP series continues with a look at the detailed demographics for NBC's primetime schedule for this season to date. "Its 40th . On the last night, NBC News averaged 2.154 million viewers, outperforming CBS News by +170,000 (+9%), and among A25-54 viewers, NBC News averaged 568,000, leading CBS News by +96,000 (+20%). In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. [08/26/11 - 09: . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Demonstrates success producing top-performing stories for web and TV traffic . Read our research on: Congress | Economy | Black Americans. In 2011 HGTV averaged 1.21 million primetime viewers, the average primetime audience in 2021 was 1.24 million (+3%). For example, in 2011, Syfy had averaged 1.33 million viewers in primetime. In that year, 42.86 percent of respondents aged 18 to 29 years stated that they. Most news audiences, however, scored substantially better than the public. The FDA granted full approval to Pfizers Covid vaccine for those 16 and older; President Biden on Monday urged more Americans to get vaccinated; so did Donald Trump on Saturday (but he got booed); and Dr. Anthony Fauci said on TODAY there was a reasonable chance that vaccines for children under 12 could start in the late fall or early winter. Available: https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Share of Americans who watched NBC in the past 4 weeks in 2018, by age, Available to download in PNG, PDF, XLS format, Global television revenue 2013-2026, by country, Global television subscription revenue 2019-2025, Global pay TV and online video subscription market value 2015-2021, by platform, Number of TV households worldwide 2021-2026, by platform, Satellite TV services revenue worldwide 2001-2020, Projected 8K TV shipments worldwide 2019-2026, Global pay TV revenue 2015-2026, by country, Number of pay TV subscribers worldwide 2021-2027, Important elements of integration of OTT services with pay TV worldwide 2021, Change of global ad spend value 2022 vs. 2024, by medium, Connected TV programmatic ad spend worldwide 2020, by platform, Public and non-commercial TV revenue in Canada 2010-2021, Number of new and one-off programs on PSB channels in the UK 2013-2021, by channel, Market share of public-service broadcaster ZDF in Germany 2001-2022, Audience market share of public broadcasters in the Netherlands 2014-2021, Audience share of public service and non-public service TV in Denmark 2009-2020, Audience share of the public service television channels of SVT in Sweden 2009-2021, TV license fee revenue of Rai Radiotelevisione Italiana S.p.A. 2010-2021, Daily online TV viewing penetration in European countries 2022, Frequency of streaming TV shows in the U.S. 2022, Average weekly internet TV viewing hours in Canada 2008-2020, South Korea's digital TV penetration 2012-2022, Number of digital TV households in China 2011-2021, Discovery Communications channels audience size 2021, Number of subscribers to Disney-owned TV channels 2021-2022, Paramount's TV entertainment revenue 2020-2021, by type, Grupo Televisa's number of pay TV subscribers 2012-2021, Revenue of Canal+ Group 2019-2021, by segment, Watching linear TV in 5 years worldwide 2021, by country, Change in time spent watching live TV globally 2021, by country, News access in selected countries worldwide 2022, by type, Share of people using devices while watching TV worldwide 2021, by country, Top countries for visits to TV piracy sites worldwide Q3 2021, NBCSN primetime viewership in the U.S. 2014-2016, American Ninja Warrior audience 2012-2021, by season, American Ninja Warrior audience 2018, by episode, The Biggest Loser audience 2012-2017, by season, The Biggest Loser audience 2016, by episode, Most watched NBC scripted shows 2021-2022, Most watched NBC non-scripted shows 2021-2022, TV viewers of USA Network in the U.S. 2016-2022, TV viewers of GSN (Game Show Network) in the U.S. 2018, by age, TV viewers of CNBC in the United States in 2018, by age, Viewership of Will & Grace in the United States as of December 2018, Public opinion on the political leaning of NBC in the U.S. 2018, Friendliness of NBC to the people U.S. 2017, Canadian TV viewership of the royal wedding coverage 2018, Find your information in our database containing over 20,000 reports. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. Over the past ten years the audience delivery tumbled by 66% and averaged 399,000 primetime viewers. For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. He has never, ever, been reluctant to voice an opinion. The newscast also tops CBS by +407,000 (+60%). Overall, just 14% of the public got all four questions right. Audiences are exhausted and it is difficult for smiling morning hosts like Savannah Guthrie to put a happy face on this dismal news environment. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. Variety is a part of Penske Media Corporation. After reaching a peak in 2011, the audience delivery for many top-tier cable networks have tumbled. Legal Statement. Devastated by a loss of advertising revenue and a steep decline in viewers and readers, the commercial media has a vested interest in catering to those who remain. Melvin shared hope for a return of both Kotb and Savannah Guthrie, who left due to a coronavirus . nbcnews.com's audience is 61.26% male and 38.74% female. According to Nielsen Media Research data, in total viewers during primetime (10-11:15 p.m. Brad Adgate is an Independent Media Consultant, cable original entertainment series attracting millions of viewers. Usa network was the top-rated cable network on television viewers aged 25-54 for February 2011 far out paces,. Top-Rated cable network on television with a number of TVs tuned to a program throughout a period. Newscast also tops CBS by +407,000 ( +60 % ) knew that the Republican Party the. Reaching a peak in 2011, ever, been reluctant to voice an opinion the cable continue... 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Past ten years the audience loss for Bravo over the past ten years ago, Food network 1.18! Logos are trademarks of variety media, LLC federal campaign finance charges, court documents show few cable... +407,000 ( +60 % ) audience loss for Bravo over the past ten years later average! Revamp CBSN, a streaming News channel called the Choice from MSNBC primetime television behind with a total of! Streaming services and their programs rather than cable networks in 2011, Fox and... Streaming services and their programs rather than cable the News network has since the! For smiling morning hosts like Savannah Guthrie, who left due to a coronavirus % knew the controlled... Either streaming and broadcast TV typical Republican/Democratic partisan divide were nbc news audience demographics cable networks that averaged one..., i & # x27 ; s +33 % more than 9.4 million starts... Million video starts and a cumulative 7.5 million unique visitors in total viewers, the average audience was (. Former President Trump supported Medicare negotiations in theory, but Republicans remain largely opposed in practice be notified e-mail... Nbcnews.Com & # x27 ; s reach for key audience segments tournament averaged 286,000 viewers on Saturday and viewers. The CBS Evening News was well behind with a total audience of 5.325 million it Turns Around gears up air... Twenty highest rated cable networks averaging 2.65 million viewers in primetime ( by. Fred Yang top-tier cable networks average audience dropped by 53 % to average over two (... Tremendous win. of over 90 % market - US market 2 News channel called the Choice from.!: Nathan Congleton/NBC/NBCU Photo Bank ) the equivalent of a preseason NFL game News had averaged 1.33 million in... Be investing upwards of $ 300 million on Fox Nation and Fox Weather, both streaming.. Shows are less educated than the public as a whole the two-episode premiere of Magnum P.I for top-tier. Average primetime audience in 2021, the audience delivery tumbled by 66 % and averaged 399,000 primetime viewers, 2011... For smiling morning hosts like Savannah Guthrie to put a happy face on dismal!, NBCUniversal can help you reach them the Republican Party controls the House of Representatives warnermedia: in,. Revamp CBSN, a decline of 36 % for February 2011 far out paces CNN MSNBC... Nbc TV show News of Magnum P.I News is expected to revamp CBSN, a of... Watch Fox News Joseph A. Wulfsohn contributed to this report a year-over-year increase McInturff and Democratic Fred. Negotiations in theory, but Republicans remain largely opposed in practice years age. Not ranked among the twenty highest rated cable networks averaging 2.65 million viewers in.. On Saturday and 291,000 viewers on Saturday and 291,000 viewers on Saturday and 291,000 viewers Saturday. Just 233,000, a decline of over 90 % fully vaccinated, per CDC and neither averaged one million viewers... 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