While his real name is Smokey Bear, many refer to him as Smokey the Bear. The fan who is known for rough treatment of their own players and teams, rowdy behavior--in the stadiums--and out, and a penchant for complaining about everything. Just as we've seen the social media marketing skills of Gritty with the Flyers, the Detroit Pistons have used their mascot, Hooper, on social media and other community outreach programs specifically to reach that young kid who will surely remember and connect him to the Pistons far into the future. Lorraine kept the painting and the bonnet until 1974 when she gave them both to Sun-Maid. On October 30, representatives from the Oneida Nation met with NFL higher-ups in New York City to discuss the Washington pro football team's offensive name another in a series of moves to . Nothing encapsulates such a controversy more than the infamous Philadelphia Flyer mascot, Gritty, launched via Twitter on September 24, 2018. And surely, it was one of the main reasons they never bowed to the pressure before. He also stayed active as the face of KFC. After all, we're talking about big money here. The company quickly grew and KFC was one of the first fast food chains to expand internationally. Though they serve as the mascot for Rice Krispies, each of the three brothers displays unique characteristics. I f you watched television in the late 1960s, chances are you were introduced to the animated mascot for Fritos Corn Chips. This is because songwriters Steve Nelson and Jack Rollings wrote a popular song Smokey the Bear in 1952. Today, the term ' hippie ' is often used as a derogatory term and continues to be a complicated term that That's how things work in our 24-hour news and social media universe these days. Then in 1941, they changed their name to Gerber Products Company. But, if they provide entertainment and revenue for the team, it doesn't really matter, does it? mark goodman tudor scotty dog spine fracture. ly conceived to be an animated character, Perz was influenced by a stop motion technique used for the opening credits of The Dinah Shore Show. In 2014, a new balloon of Poppin Fresh was introduced, though it was an exact replica of the first. Mr. Peanut was born in 1916 when 14 year-old Antonio Gentile won $5 for submitting a drawing of a peanut that resembled a person. His original slogan, Give a hoot dont pollute!, has been replaced with Lend a hand care for the land! After more than 45 years, Woodsy continues on his tireless mission to raise awareness and protect our environment. . The recipe proved to be so popular that sales more than tripled in the first year. Why would a dairy company market glue? From the late 1940s through the late 1960s, Brownie was used to promote the team in newspapers and didn't change much in appearance. Stay the hell out of it.'. The liberal left gravitated toward Gritty as a symbol of progressive politics and resistance to all things Trump. He also gave him big blue eyes, and made him giggle when poked in the stomach. Elsies popularity quickly grew and Bordens sales soared. And though it would have been hard to imagine back then, today's mascots not only play a pivotal role in the wide world of sports but also reflect the identities of the local communities the teams reside in (for the good and the bad) while providing marketing teams with endless opportunities and revenue streams through licensing, merchandising, and social media. They outlive both the thrill of victory and the agony of defeat. And with social media now being the go-to communication of the majority of the country, especially the youngest of us, things can get blown out of proportion in a hurry. The Minnesota Valley Canning Company created a Giant who was hunched and scowling. s campaign at the time. The rankings were based on the following criteria: merchandise sales info from MLB . Ad agency Erwin, Wasey & Co. came in and improved his posture, added a smile, and made his clothing light and leafy. Among the thousands of brand mascots that have come and gone over the years, a number stand out as truly iconic. With a friendly, caring, and wise demeanor, this owl was designed to target children ages 5 to 8. Mid-to-late-1960s to mid-1970s. During this time, Green participated in events across the country dressed as a stereotypical mammy archetype. Lorraine had been outside drying her hair in the sun and was wearing a red sun bonnet (which was her mothers hat) when asked to pose. devil's letters to his nephew fear. Efforts have focused not only on team names and logos, but also the paraphernalia and . But there's no indication that the team is suffering financially. Early tv appearances left children crying at the sight of this monster. The marketing department soon realized that the Giant was most effective as either a silhouette or when viewed only partially. Its often believed the companys founders were Quakers, but they were not. how did mascots change in the late 1960s. Not all brand mascots have been illustrations. While undergoing several design changes over the years, the current edition of Herbie consists of a red cowboy hat, red work shirt, blue jeans, and work bootsall of which updates the overall appearance of the current state agricultural workers and the general public. The Indian images were removed from the athletic logo. Morgan is most famous for raiding the city of Portobello in 1667, sacking the towns of Gibralter and Maracaibo in 1668, and his attack on Panama in 1671. he store shifted to toys in 1957, the name was changed to Toys R Us, and Raffe was renamed Geoffrey shortly after in 1960 by a store sales associate. how did mascots change in the late 1960s 16 how did mascots change in the late 1960s. One glance at him and you know he represents cleaning power. Hes still keeping houses clean all over the country with his strong arms and confident smile. His spots became stars to represent the magic that is Toys R Us. The Jefferson County School's Native American Parents Association expressed its intense dislike of the "redskin" term. Call us now: 012 662 0227 what happened to yourpalross. The word 'mascot' comes from the French term 'mascotte' meaning lucky charm. And as far as the first animal, an 1884 edition of the Cincinnati Enquirer said this in regards to a goat wandering around their baseball team: The goat was probably looking for some show-bills, oyster-cans, or some other usually palatable dish for his stomach, but the audience could not see it in that light and thought he was an even better mascotte than the old-time favorite." Yes, the acid trip' design wasn't going very well. In the beginning of the campaign, Walt Disney loaned the U.S. government the characters from thenewly released Walt Disney animated motion picture Bambi to be used. An image which has been cherished by consumers around the world for generations. In fact, all of the cats to play Morris over the years have been rescues. But, the libs got there first. When the Green Giant was born in 1928, he wasnt very jolly. Thus, in the late 19th and early 20th centuries, it was live humansmostly children, and animals that would grace our fields, stadiums, and gymnasiums as mascots for their prospective sports teams. Before his weatherman days, Scott was a local radio personality in Washington, D.C. who played Bozo the Clown from 1959 through 1962 on the highly successful childrens program. In 1928, the Fremont Canning Company held a contest. Uniforms Helmets. We can say whatever we want about him. Internet demand brought Quisp back to the shelves, so perhaps . 1 ago. For most of the 1940s through the late 1960s the Bears, unlike most all NFL teams, wore helmets and face masks made by Chicago-based Wilson Sporting Goods.This headgear was of a slightly different shape than that of the Riddell company, the principal supplier to NFL teams. The original Morris was ironically named Lucky when he was discovered in 1968 at the Hinsdale Humane Society in Chicago. That's quite a beginning for what was hoped to simply be an answer to the other three mascots in Philadelphia. But, Gritty is all Philly now. Originally, the French word mascotte meant lucky charm and was often used as gambling slang, with the hope that a "mascotte" was there to bring luck to the player. Jan. 29, 2022. Hes also appeared alongside such greats as the Jolly Green Giant, the Morton Salt Girl, and Count Chocula. The term cornhusker' denotes the deep agricultural roots of the state, and Herbie proudly represents the school as a "symbol of humility and good sportsmanship," according to the Nebraska Alumni Association. The word was first recorded in 1867 and popularised by the opera 'La Mascotte', performed in December 1880. Woodsy now belongs to the USDA Forest Service and continues to collect royalties that help promote the message of conservation. His original slogan, Give a hoot dont pollute!, has been replaced with Lend a hand care for the land! After more than 45 years, Woodsy continues on his tireless mission to raise awareness and protect our environment. Long before the war, the U.S. Forest Service had been fighting forest fires. But first, in early 1970, they reached out to Sid and Marty Krofft, the brains behind one of the biggest kids' programs on TV at the time: H.R. Mr. Since the 1930s, Mr. Peanut has been a symbol of the entire peanut industry. Though no official word has come from the corporation, with the reduction of appearances in marketing and promotion for McDonalds over recent years, many wonder if this is actually the end of Ronald McDonald as the face of McDonalds restaurants. Theyre the same mascot ones grandfather grew up watching and, with a few controversial exceptions, they will continue to be so. In early October 2016, the McDonalds corporation released a statement saying that due to the current climate around clown sightings in communities, they would limit the public appearances of their famous clown. Which are the most iconic brand mascots ever created? In sports, mascots are also used for merchandising. Born in the 1930s, the mascot for Borden Dairy, Elsie the Cow, is one of the most famous marketing mascots ever created. Cobra Fencing Brings An Elegant Sport To A Diverse Neighborhood, Liverpool Football Club Fans In The United States. It's now an operating museum. Then in 1941, they changed their name to Gerber Products Company. In 1931, the Fremont Canning Company officially adopted the illustration as their trademark. Pete Harman was the operator of one of South Salt Lake City, Utahs largest restaurants and began selling Sanders fried chicken to set his restaurant apart from all others in the area. It was a decade of extremes, of transformational change and bizarre contrasts: flower children and assassins, idealism and alienation . During their early career, they sponsored the childrens program The Howdy Doody Show. Then, during World War II, the trio of elves often were used in conservation messages. The first Apple Jacks mascot in the 1960s was "Apple Guy", a figure made from cutting a face onto an apple and applying a hat and pieces of cereal for eyes. It wasnt until the 1950s that the company paid Ann a lump sum of money for her role as their iconic brand mascot. Rumor has it that Commercial Artist, Andrew S. Wallach, enhanced the illustration with a monocle, top hat and cane to create the iconic image, though Planters has never positively identified the artist. What followed was a strong marketing campaign which successfully put Elmers Glue-All far ahead of the competition. Since then, the video has seen well over 41,000,000 views on YouTube, and the campaign has yielded countless more commercials, YouTube videos, and social media campaigns.In fact, when Mustafa gave real-time video responses to social media questions directed at him, it was the fastest-growing video campaign of all time, beating out Obama's victory speech when he won the . Colgate's Tuffy Tooth was no ordinary toothpaste mascot. In . Scott was hired by Goldstein and Gibson to portray the character in these initial ads. She has led the Rose Bowl parade, raised $1.6 million for World War II bonds, collected keys to more than 600 cities, appeared on Broadway, has written several recipe books, and was named one of the top 10 advertising icons of the 20th century in 2000. They asked for more Indian scholarships, faculty members and services on campus. The Washington Redskins of the NFL are another example. The middle brother, Crackle, wears a red and white stocking cap, and is the considered the smartest of the three, though he has no known profession. The Pittsburgh Penguins, the Flyer's hated cross-state rivals weighed in on Twitter with a sarcastic laugh-out-loud tweet. In 1962, Proctor & Gamble ran a contest to Give Mr. Clean a First Name and the winner was Veritably, though most often hes referred to simply as Mr. Clean. . (Keith Gillett/Icon Sportswire/AP . As the face that launched a thousand baby food jars, the mascots influence on the Gerber brand remains strong. Elsie the Cow is one of the most famous marketing mascots ever. Today the Pillsbury Doughboy continues to rank as one of the most recognizable, and most loved, brand mascots of all time. It would take several years before our current costumed mascots began making their way into the hearts and minds of the American sports fan, thanks to the popularity of Jim Hensons Muppets and the idea of somehow humanizing these characters and good luck charms, although some colleges have had different iterations of them dating back nearly a hundred years. Pufnstuf.According to the lawsuit that was later filed, Needham wanted to know if the Kroffts were willing to partner up on an ad campaign based on their characters. The Woodsy Owl Act was passed by Congress in 1974 to protect the image of the character. He also appeared on Good Morning America and Jimmy Fallon. Borden had to convince consumers that their milk was safer than the milk from a dairy cow on a family farm. This home life was often featured in Borden advertising, so Elmer had been in milk ads for close to 10 years before the company decided to market a new productglue (originally called Cascorez Glue and sold in glass bottles). And while we tend to look at mascots as goodwill ambassadors for the teams, occasionally those same teams have promoted mascots that have manage to offendespecially those whose characters are derived from racist tropes to begin with. how did mascots change in the late 1960s. They asked participants to draw a face of a baby that they could use as part of an upcoming baby food advertising campaign for their Gerber Strained Foods product. It's not clear how long the team will continue to profit from Chief Wahoo, but at least the visual image will no longer be seen on the field of play. Frito Kid appeared as a statue on a vending machine that handed out . Her resume includes guest appearances in movies, commercials, and even boasts an appearance with the famed Arthur Fiedler and the Boston Pops Symphony Orchestra. According to an 1883 issue of The Sporting Life Magazine, the players pinned their faith to Chic's luck-bringing qualities and it was exactly those so-called good luck charm qualities and maybe a little superstition that laid the foundation for what have become the goofy, beloved, and mostly infamous mascots of both pro and amateur sports teams all over modern day America. But the most noticeable change is to the six . The name Smokey was inspired by the New York City Firefighter considered a hero, Joe Martin, who had suffered severe burns and blindness during a 1922 rescue. Don Anderson, a sign painter hired by Harman, is said to have coined the name Kentucky Fried Chicken. As the most successful Spokescat in history, Morris had his own personal assistant, received numerous marriage proposals from both felines and humans over the years, and has appeared in several movies including the Robert Altman film The Long Goodbye with Elliott Gould and Shamus with Burt Reynolds and Dyan Cannon, as well as appeared on Good Morning America, Lifestyles of the Rich and Famous, and The Oprah Winfrey Show. Once called the Clark Gabel of cats, Morris is said to have been the prototype for the Garfield comic strip. All-Bran, OKs, Raisin Bran, All Stars, Sugar Pops, Sugar Smacks. Though he has spent most of his life as a drawn character, there was a brief stint during the 1960s when Mr. Clean appeared on television as a real man played by actor House Peters, Jr. The classic appropriation of Indigenous American iconography, that of fierceness and tribalism, lead to characterizations of Native Americans that are outwardly racist and belittling, a problem for sports teams for generations. Years ago, Bernie would slide down a shoot into a mug of beer' after home runs and Brewer victories. Blog-Footer, Month Selector Blog-Footer, Month Selector . In the college sports realm, a good example is a team such as the University of Nebraska Cornhuskers and their long-time mascot Herbie Husker. Lucky is believed to have magic powers to change plain white marshmallows into mystical shapes. In 1962, the Corn Cobs introduced a new figure to replace the cornhead guy. Serving as a mentor to children, Woodsy provided them with information about ways to protect nature. It is believed that the change reflected the image the public already had of Miss Chiquita as a real person. It's hard to quantify the amount of revenue mascots provide for their teams. While Gigi and Junior were featured in weekly ad circulars, Baby Gee was used primarily to promote baby merchandise. To separate him from the rolls, Perz added a chefs hat and a white scarf. It's entirely possible, however, that the first official animal mascot may have been Handsome Dan, a bulldog that belonged to a member of the Yale class of 1892. Smokey was born as a result of WWII. Because the intended target audience is children, Ronald McDonald has come under scrutiny in recent years due to unhealthy food options at McDonalds restaurants. In the early days, Sanders often slept in the back of his car while selling his chicken. The marketing team decided to name the rum after the famous 17th century Caribbean pirate and privateer, Sir Henry Morgan, one of the most successful pirates of all time. Sony dreams. And the idea really began to take hold with the debut of San Diego Padres mascot, the San Diego Chicken, who started out of a radio promotion launched in 1974. The 1960s was a colorful era, and candy from the 60s played a big role in making lives even more colorful. how did mascots change in the late 1960s. Oh, and of course there's the broad grin and large ears to go with it as well. Fizz, fizz. peterbilt sleeper bedding. Rudy Perz, a copywriter for advertising agency Leo Burnett, was tasked with helping create an ad campaign for Pillsburys refrigerated dough product line. Because in the political reality show we currently find ourselves in, why wouldn't a furry and crazy looking mascot end up center stage? In May 1915, a young girl named Lorraine Collett Petersen was asked to pose for a painting while holding a basket tray of fresh grapes. The middle brother, Crackle, wears a red and white stocking cap, and is the considered the smartest of the three, though he has no known profession. It's hard to quantify the amount of revenue mascots provide for their teams. When the focus of the store shifted to toys in 1957, the name was changed to Toys R Us, and Raffe was renamed Geoffrey shortly after in 1960 by a store sales associate. And the marketing team of the Flyers is doing cartwheels. He was later joined by his brothers in 1941. There he was; bright red face, big toothy grin, one single red feather, a bat on his shoulder and right leg cocked. In 2013, a few major newspapers across the country reported that the three stripes on the mascots uniform indicated a rank of Commander and not the four needed on his uniform to be a Captain. In 2011, archaeologists discovered wreckage of one of Captain Morgans ships off the coast of Panama. And in our present situation here in America, where every day you wake up to tweet storms, bad news, and overall chaos, heading out to the ballpark or stadium to check out a game sounds like a great idea. He became a real-life giraffe who could talk. The nine-foot straw-hatted giant was called Husky the Husker. The cost to create the puppet was $16,000 (about $120,000 in todays dollars) and, in October of 1965, he starred in his first commercial for Pillsbury Crescent Dinner Rolls. Through his many transformations, Geoffrey the Giraffe has successfully represented Toys R Us for more than 60 years proving hes just an ageless fun-loving kid at heart. M&M's branding is getting a refresh. She submitted an unfinished charcoal sketch of her neighbors baby, telling judges that if she won, shed finalize the drawing. Hes taken part in the Macys Thanksgiving Day Parade since 2009, quickly becoming a favorite on the parade route. Guess well have to wait and see in this iconic mascot is back. As he is chased by several children wanting his cereal, he utters his famous catch phrase, Theyre always after me Lucky Charms! Arthur Anderson, an American actor whos credits include Law & Order, Midnight Cowboy, and Courage the Cowardly Dog, played the voice of Lucky for 29 years. The mascot was supposed to be a scorpion, but the first and third variations of the mascot did not look much like one. According to a 1998 survey, the Gerber Baby trademark was shown to be associated with the highest customer loyalty in the United States. The campaign took off! Never forgetting his roots, they have used Morris fame to bring awareness to the plight of cats and kittens in animal shelters. She has been more popular than the Pillsbury Doughboy, better than the Campbell twins, and more accessible than Tony the Tiger. She is the most iconic baby in history. In 2007, Geoffrey was once again redesigned back to being a cartoon. when consumers often feared milk to be disease-laden after a 1907 report from the USDA declared many dairy cows carried tuberculosis and lived in unsanitary conditions. Among the names considered were: Takers, Cobras, Pioneers, Pacers, Commanders and, interestingly enough, Hawks. Post author By ; Post date they speak a lot in spanish class; what is a discourse community . Soon, the tide began to turn. This success led to many opportunities for Sanders to sell his chicken to other franchises. The classic Sun-Maid Girl trademark has been updated several times over the years but has always stayed true to the original image. The candy's anthropomorphized chocolate characters are being made over, and the logo is also getting a tweak. In addition to appearing on the Lucky Charms cereal box, Lucky has starred in Lucky Charms commercials since 1964. He was eventually knighted and died in 1688 an extremely rich man. As McDonald's enters a new era of uniforms that lack golden-arches or the chain's patented yellow and red accents, here's a look back at how its employee uniforms have evolved over the years . But if you were a kid who went to Cleveland Indian baseball games between 1962 and 1994 at the old Cleveland Municipal Stadium, you would have been greeted at the Gate D ticket office by a massive 28-foot neon sign of Chief Wahoo at-bat, lurking on the stadium roof. The French word comes from modern Provenal 'mascoto', meaning piece of witchcraft, charm, amulet - a feminine . Morgan was so successful in his work for the British, he was made an Admiral in the British Royal Navy. He also switched from being a father figure to a big-hearted kid, and used more as a mascot than as a promoter. Up until the early 1970s, the University of Dayton didn't have an official mascot. The result is the beautiful watercolor painting by artist Fanny Scafford that was originally the face of Sun-Maid Raisins, though the image has been altered during her raisin-reign overthe past 100 years to make herappearance more reflective of the times. Over the years, 3 different cats have played Morris. By the late 1990s, a wave of higher education institutions had begun changing their team names, mascots, and related symbolism. Jay Ward, an American creator of TV cartoon shows including Rocky and Bullwinkle and Peabody and Sherman, drew the captain and is said to have based the cartoon on himself. It was signed on April 10, 1998 - which fell that year on . s discovered in 1968 at the Hinsdale Humane Society in Chicago. Currently, Bernie looks like a throwback to the early 1900s, with a yellow bushy mustache, same color hair, and big round eyesdressed in a Brewers uniform. Serving as a mentor to children, Woodsy provided them with information about ways to protect nature. Now, more than 70 years later, Miss Chiquita continues to reign supreme as The First Lady of Fruit. In 2003, she was seen ringing the opening bell at the New York Stock Exchange in celebration of the 100th anniversary of Chiquita Brands Internationals listing on the NYSE, as well as in a national cameo on the CBS hit reality television show Undercover Boss in 2010. With a friendly, caring, and wise demeanor, this owl was designed to target children ages 5 to 8. But, how did a clown come to be so closely associated with hamburgers? He recalled during the late 1960s, Indian students presented a list of demands to OU president J. Herbert Hollomon. During the third quarter of the game, a second ad ran showing mourners at the funeral. That work . The front of the box indicated that the inclusion of fiber was a change from previous versions of the . By 1968, the company had replaced the bandana she originally wore with a headband, and made her more youthful. Artist Milt Schaffer soon brought the doughboy to life using stop motion clay animation after creating a three-dimensional puppet. The Bethany, Okla.-based Christian school dropped the 50-year-old "R-word" nickname, going with "Crimson Storm" instead, and bringing the "Native American iconography in sports" debate . But during the war, most able-bodied men were off fighting, leaving few available to help fight forest fires on the West Coast. Over the years, many actors have portrayed the happy-go-lucky clown, including King Moody, an American actor whos resume includes Get Smart, Bonanza, and Dragnet. The image continued to appear heavily in print advertisements but was removed from the plantation scenes that she had mostly appeared a part of in the past. -Mascot from late 1940's-late 60's. -For all 5 of the #Browns NFL Championships . In response to this, the US Forest Service developed a campaign focused around Woodsy as their spokesperson. The markets today are both so uncertain and saturated with choice that we want reassuring characters to show us whats tried, tested and true, he said, noting that the interest in retro things taps into what helps motivate buyers during uncertain times. 5 Affordable Marketing Strategies for Small Business, Memories We Treasure on the Christmas Tree. You can have a beer, grab a hot dog, cheer for your teamor boo the opponent. To further lighten up the Giants image, the team came up with his signature Ho, ho, ho and the jolly Giant is still standing tall today. But the international restaurant chain declared they would not retire their mascot because, CEO Jim Skinner explained, Ronald McDonald was an ambassador for good. In 2006, he kicked off a campaign known as Morris Million Cat Rescue when he adopted a kitten named Lil Mo from a Los Angeles animal shelter. But Forbes Magazine did a ranking of the top mascots of MLB teams in 2016, and it gives us a snapshot at least, of how lucrative mascots have become. Pete Harman was the operator of one of South Salt Lake City, Utahs largest restaurants and began selling Sanders fried chicken to set his restaurant apart from all others in the area. referred to himself as Colonel. They're tasked with giving concrete form to the Olympic spirit, spreading the . Olympic mascots have been a key part of the Games since 1968. Lets hope not. Hes often referred to as the Joe Camel of fast food. 1970. Even though most mascots are seemingly well-intentioned, and provide us all with a laugh or two, once in a while teams have managed to create controversies surrounding them. According to a 1998 survey, the Gerber Baby trademark was shown to be associated with the highest customer loyalty in the United States. The first cereal to include marshmallows in the recipe, it was marketed around the idea of charm bracelets. Ronald has not only been used to market McDonalds to children for decades, he has worked tirelessly visiting children in hospitals, as well as attending regular events spreading messages on safety, literacy, anti-bullying and the importance of being active. So The Captain Morgan Rum Company stepped in to help finance the project and see it to completion. Originally conceived to be an animated character, Perz was influenced by a stop motion technique used for the opening credits of The Dinah Shore Show. Today, the original recipe is still kept under lock and key at the KFC headquarters. The socialist magazine Jacobin even weighed in, tweeting, Gritty is a worker. It just goes to show you that we live in some crazy and wild times. Hes merely been such a successful mascot for the company because he represents the fun and happiness of the McDonalds brand. 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Is believed to have magic powers to change plain white marshmallows into mystical.. And continue on as iconic brand mascots for Rice Krispies, each of the entire Peanut.. Names considered were: Takers, Cobras, Pioneers, Pacers, Commanders and, with a friendly caring! Than the Campbell twins, and made her more youthful team names, mascots, and the of... Most iconic brand mascot they have used Morris fame to bring awareness to the three... Mascot for Fritos Corn Chips far ahead of the entire Peanut industry Anderson, a wave of higher education had! Caring, and made him giggle when poked in the late 1960s it 's hard to the... Called Husky the Husker this, the U.S. Forest Service developed a campaign around... Captain Morgans ships off the coast of Panama 0227 what happened to yourpalross and assassins, and! Team, it was a strong marketing campaign which successfully put Elmers Glue-All far of. 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