Vimeo sends data collected to a server located in USA. He graduated from Harvard in 1993 and was a four-year letterman on the mens lacrosse team. Pro Picks: Watch all of Wednesday's big stock calls on CNBC, Watch CNBCs full interview with Cantor Fitzgerald's Eric Johnston and NZS Capitals Brad Slingerlend, Watch CNBC's full interview with Trivariate's Adam Parker, Crossmark's Victoria Fernandez and Truist's Keith Lerner, CNBC Pro Talks: Find out what one of Wall Street's Biggest Bulls is buying in this market, Watch Wednesday's full episode of the Halftime Report March 1, 2023. To learn more, visit deepscribe.ai, or follow them on Facebook, Linkedin, and Twitter. Nina Like many immigrants, my parents came to the U.S. with nothing but their education and the spirit of entrepreneurship. If enabled we will embed TypeForm forms directly on the site. Vidal, who was also friends with Braccia from their pre-venture days working at Yahoo, ended up stuck in New York for much longer than expected because of the volcanic eruption in Iceland that spewed ash across much of Europe and disrupted international travel. Nina Achadjian, She is excited about the potential of vertical SaaS to help. Key Deals: BigID, Blockdaemon, Kustomer, SecurityScorecard, Snyk, Superhuman. Nina started her career as a high yield bond trader at Citigroup. The New York Stock Exchange welcomes Squarespace, Inc. (NYSE: SQSP), on May 19, 2021, in celebration of its Direct Listing. Thanks to this investment, DeepScribe aims to deploy its technology to multiple large health systems, grow its world class engineering team, and get their AI in the hands of every physician in the US.. DeepScribe was founded in 2017 by Akilesh Bapu, Matthew Ko and Kairui Zeng with the mission of bringing the joy of care back to medicine. This website uses cookies and other tracking technologies for She has vast international experience, including in London, New York, San Francisco, Dubai, and Istanbul. In conjunction with the annual Midas List, TrueBridge and Forbes partnered again this year to publish the Brink List highlighting talented, emerging . We chose the hand as our mark symbolizing the humility, care and effort of entrepreneurs building their businesses. All rights reserved. By waiting so long before raising his first outside capital, Casalena maintained a bigger stake than many founders of venture-backed companies. Thank you for accessing our content on the Topio Networks Market Intelligence Center. Key Deals: Adyton, Basis Theory, CloudTrucks, Goldfinch, Tala. This year, we once again enlisted the expertise of a panel of investors previously named to the Brink List to provide their insight into the selection process: Jesse Beyroutey of IA Ventures, Mar Hershenson of Pear Ventures, and Elliot Robinson of Bessemer Venture Partners. He also has an outsized amount of control over decision-making. In 2022, she was featured on theForbes Midas Brink List, which recognizes up-and-coming leading investors. She currently serves on the boards of ServiceTitan, ShopMonkey and DeepScribe, having led various early-stage investments in each over the past two years. If enabled we will embed LinkedIn posts directly on the site. Dermot Murnaghan is a well-known face on the box, thanks to his long career in broadcasting. She is responsible for evaluating and sourcing private side deals and helping drive investment decisions. The firm said Squarespace is worth "at best $4.2 billion," in part because it operates in a highly competitive market with cheaper alternatives. What is the Age of Nina Aouilk? It also stands for our commitment to them as partners in realizing their vision. Nina started her career as a high yield bond trader at Citigroup after graduating from Harvard in 2008, where she was a recipient of the Michael C. Rockefeller Scholarship. Todays guest is Nina Achadjian, Partner at Index Ventures. Recent investments have spanned hot sectors including collaborative work, open source, and APIs with Vercel, Postman, GreyNoise, and others. This press release features multimedia. DeepScribe stood out as the clear market leader: visionary founders, a talented, dedicated team, and a technologically superior product. Harvard University, BA (Bachelor of Arts), Co-Founder, Chief Executive Officer & Board Member, To view Nina Achadjians complete positions history, request access, To view Nina Achadjians complete board members history, request access, To view Nina Achadjians complete deals history, request access, Youre viewing 15 of 97 network. Nina also believes that the combination of voice and AI is unlocking new business applications and soon will become the new system-of-record for enterprises. She also founded HIVE, the first Armenian tech incubator. Previously, Nina was an FP&A Lead for Googles AdSense team where she managed a multi-billion dollar book of business covering Amazon, IAC and eBay. He's been at the forefront of NFT investing, backing marketplace OpenSea long before NFTs were making headlines. Nina works with transformational companies like ServiceTitan, Shopmonkey, Gong, and DeepScribe. Prior to founding Variant, Jesse was an investment partner on the first crypto fund at Andreessen Horowitz and led the firms crypto startup school. Nina works with transformational companies like ServiceTitan, Shopmonkey, Gong, and DeepScribe. Nina graduated from Harvard University with a B.A. She graduated from Stanford University in 2004, where she studied computer science. First COVID-19 triggered a wave of changes as founders learned how to pitch their startups remotely and VCs learned how . Want must-read news straight to your inbox? DeepScribe then uploads the notes directly into the discrete fields of Electronic Health Records, enabling physicians to review and sign their fully-prepared notes in the appropriate EHR fields. Nina Kayy -Bio, Age, Facial, Pics, Height, Wiki, Net Worth. Nina and Russell are both hands-on parents and are committed to creating a loving and supportive environment for their children. If enabled we will embed LinkedIn posts directly on the site. Same platform but with new and improved features. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision Subscribe to CNBC: https://cnb.cx/SubscribeCNBCTurn to CNBC TV for the latest stock market news and analysis. Nina Achadjian: Well, there are two things. "Dom's flight was canceled, and he hung out with Anthony a ton more," Achadjian said. Early-stage investments in content management platform Contentful, SaaS search engine Algolia, and others kept Point Nine at the forefront of global VC investing in 2021. Inc. in 2015, Jess briefly served as VP of Product, which is when she was approached by Midas List mainstay Roelof Botha of Sequoia Capital. tracy.posthaven.com Why I Started TigerEye I started a new company called TigerEye. Nina joined Index Ventures as a partner in 2017, and has led investments across enterprise SaaS, vertical software, and voice and AI to help legacy industries modernize workflows and adopt solutions in software and payments. We use hubspot for managing our newsletter. "A risk of investing in Squarespace's direct listing, and other recent IPOs, is the fact that the shares sold provide little to no say over corporate governance," the firm wrote. Information about your device and internet connection, like your IP address, Browsing and search activity while using Yahoo websites and apps. Youll enjoy this! Click on the conversation bubble to join the conversation, How Chris Dixons Dive Down The Crypto Rabbit Hole Made Him The Worlds Top Venture Capitalist, Newcomers To The Midas List 2022: Backing Whats Trending At Home And Abroad, Top 10 Companies Behind The Midas List 2022: Veterans And Public Companies Dominate, United States Of Europe: Early Bets On Local Startups Pay Off With A Record Number Of Midas List Investors In 2022, The Midas List 2022: Return Of The Top Female Investors, Trendsetters On The Midas List 2022: Techs First Movers, How China's Anna Fang Built The World's Best Seed-Stage Startup Portfolio. Xooglers/Googlers - be sure to RSVP https://lnkd.in/geu6ZrM. Nina Achadjian. I believe there is tremendous opportunity to build end-to-end, industry-specific solutions which empower mom and pop shops, the backbone of America. Win whats next. Revenue last year rose 28% to $621.1 million. View all 10 relationships Perspectives Jesse co-founded Variant in 2020 at the outset of the pandemic and has quickly differentiated the firm as a leader in the crypto investing and ownership economy space. in government and is a recipient of the Michael C. Rockefeller Scholarship. She holds degrees from Harvard University and Harvard Business School. Find a team member, company, or Perspectives piece, Vertical Software Wins in Bull and Bear Markets, by Casalena considered the offer long and hard, but he didn't want to give up control. Nina Achadjian, Index Ventures partner, and Kirk Materne, Evercore ISI senior managing director, join 'TechCheck' to discuss Salesforce's quarterly earnings results, what they mean for the overall software as a service space and more. Nina also believes that the combination of voice and AI is unlocking new business applications and soon will become the new system-of-record for enterprises. She draws on over a decade of experience as the founder and CEO of LearnVest, a learning platform that helped bring personal finance to the masses on its way to raising over $75 million in venture capital before being acquired by Northwestern Mutual in one of the biggest fintech acquisitions of the 2010s. Large companies and VC-backed startups have tried for years to solve this problem, but failed to crack it-until DeepScribe. Find out more about how we use your information in our privacy policy and cookie policy. She joined Cota in 2015 as a Principal. Physicians today spend more than half of their valuable time documenting healthcare delivery rather than actually providing it. We'll put a board in place, we'll help you recruit executives and all that. She found her way into the industry after serving as product manager for Google Maps and as co-founder and CEO of fashion app Polyvore. Ms. Nina Achadjian is the Co-Founder and serves as Partner at Index Ventures. Previously, Nina was an FP&A Lead for Google's AdSense team where she managed a multi-billion dollar book of business covering Amazon, IAC, and eBay. https://www.businesswire.com/news/home/20220111005911/en/. Before Index, Nina was an FP&A Lead at Google, managing a multi-billion-dollar book of business. Nina Achadjian, Index Ventures partner, joins 'TechCheck' to discuss the rally in technology stocks, why Achadjian believes the initial public offering market could open up in the next few months and why tech companies should go to the public market in this market. Q2. Laura Ramos Height, Net Worth, Age, Parents, Movies: Laura Ramos is a Cuban theater artist and actress, who has gained global recognition for her few critically acclaimed Tv shows and movies like Wrong Side of the Tracks (2021), El General Naranjo (2019), Vientos de la Habana (2016), and Blue Blood (2014).She is also known for her impressive work in multiple plays like The bourgeois gentleman . DeepScribe aims to change that.. :) If enabled we will embed Twits directly on the site. Get the full list, Youre viewing 5 of 6 affiliated funds. She serves as Board Member at Seso, Double and ServiceTitan. Sign up for free newsletters and get more CNBC delivered to your inbox. we would also like to place tracking cookies. I believe there is tremendous opportunity to build end-to-end, industry-specific solutions which empower mom and pop shops, the backbone of America. In one survey, EHRs were identified as one of the primary causes of physicians experiencing burnout, which is leading droves of doctors to cut down on their hours or leave the profession. They said, "You don't have to do that. Previously, he co-founded Dawntreader Ventures where he worked with companies like Divide (acquired by Google), Greenplum (acquired by EMC), and GoToMeeting (acquired by Citrix). Nina Achadjian Contributor ABOUT Nina is a Partner at Index Ventures. Casalena told Raz on his podcast that he wasn't sure how Index and Accel heard that Getty had made an offer, but somehow they "caught wind of this," he said. Key Deals: Check, Gong, ServiceTitan, Shopmonkey. Intelligent Assistance and Bots Ecosystem. She is excited by the combination of software and payments to help legacy industries transition from using pen and paper workflows to adopting more modern, vertical-specific solutions. Physician-patient conversations have the most rich information, but busy, burned out clinicians do not have the bandwidth to document all of this data and do anything meaningful with it. As a way of sharing their knowledge and Net income narrowed to $30.6 million from $58.2 million a year earlier, as the company boosted spending on sales and marketing by 40% "in light of the accelerating trends in the amount of time and money consumers are spending online during the COVID-19 pandemic," Squarespace said in its prospectus. "The more time he spent with Anthony, the more he was blown away.". in government and is a recipient of the Michael C. Rockefeller Scholarship. 2023 CNBC LLC. we would also like to place tracking cookies. "I learned a lot of lessons the hard way, by literally making, I think, pretty much every possible mistake one can make," Casalena told Raz. At Oasis by Index event in Joshua Tree National Park. Beyond her role at Inspired, Alexa is a New York Times-bestselling author, writes as a columnist for Inc. and hosts both The Founders Project with Alexa von Tobel and 'Inspired in 15.' Get this delivered to your inbox, and more info about our products and services. Sign up for free newsletters and get more CNBC delivered to your inbox. Over the years, this pressure has led to efforts to improve clinical documentation through innovative models and technologies, such as dictation tools and human medical scribes. He didn't know it at the time, but in raising a $38.5 million financing round, Casalena was making a billion-dollar decision for himself and a highly lucrative one for venture firms Index Ventures and Accel Partners. Increasingly, these businesses - whether doctors, car mechanics, plumbers, restaurant owners or construction workers - are searching for software built for people like them, by people like them. He and fellow Accel partner Ryan Sweeney had breakfast with the Squarespace founder at Mercer Kitchen downtown and then spent a couple hours at the Squarespace office, where Casalena walked them through his vision for the next iteration of the company's publishing system. DeepScribe is a reliable, affordable, and secure medical scribe solution that eliminates the need for doctors to take notes during patient interactions or dictate notes between patients and after hours. Find a team member, company, or Perspectives piece, Vertical Software Wins in Bull and Bear Markets, by Before joining Index, Nina was also the founder of HIVE Ventures, the first seed fund focusing on Armenian entrepreneurs. Could not be more inspired by you @Tracy_Young ! Nina currently lives in San Francisco and enjoys watching football and Formula 1. Nina currently lives in San Francisco and enjoys watching football and Formula 1. Key Deals: Factorial, Gtmhub, Tinybird, Vercel. She is also a founding and board member of All Raise, a non-profit dedicated to improving diversity in the tech industry. As an entrepreneur and operator, he ran growth at One Block Off the Grid (acquired by $NRG) and was an early employee at Doostang (acquired by Universum Global). He realized that approach wasn't going to work. If enabled we will embed Twits directly on the site. He made early bets in CryptoPunks and artists like Pak and Beeple. Index Ventures, the venture capital firm with dual headquarters in London and San Francisco, today announced the closing of $2 billion in new funds. He was introduced by Jonathan Klein, Getty's CEO at the time, and flew in from London to try to land the deal. You can sell some of your shares to us. You don't have to sell it all if you want some liquidity," Casalena told Raz. I liked that.". Nina graduated from Harvard University with a B.A. She serves as Board Observer at productboard. Growing up with immigrant parents who left everything behind to pursue a better life, Nina developed a deep appreciation for being born in the land of opportunity. Prior to joining Cota, Nina held a Financial Analyst position at Google, where she was responsible for a $1.8 billion business. Squarespace CEO Anthony Casalena on its direct listing on the NYSE, Qualtrics CEO on record quarter for software developer, Squarespace: Ad distinguishes between two worlds, Squarespace ad distinguishes between two worlds. "In those situations, we want to do our best to build a relationship and try to be there when perhaps they evolve their thinking," Andrew Braccia, the Accel partner who ended up leading the Squarespace investment, said in an interview. Nina started her career as a . Anthony Casalena started Squarespace from his dorm room at the University of Maryland in 2003 and didn't raise any outside capital until 2010. He learned to code and build quantitative trading models at JP Morgan, where he worked in the structured derivatives group and helped develop a real-time trading application for global asset allocation. Alexa founded Inspired Capital in 2019 with the aim of helping Seed and Series A consumer and enterprise tech businesses become category-defining companies. We want to hear from you. "He was maniacally focused on the smallest of details.". She also started HIVE Ventures, the first seed venture fund focusing on Armenian entrepreneurs, where she invested in over 30 companies. Data is a real-time snapshot *Data is delayed at least 15 minutes. Prior to joining CRV, Reid gained experience at Battery Ventures and was a growth equity associate at Symmetric Capital following a stint in investment banking at RBC Capital Markets. Nina started her career as a High Yield bond trader at Citigroup, later transitioning to Emerging Market Credit. DeepScribe was built to meaningfully scale the quality and experience of a human medical scribe with the cost and scalability of an AI-first workflow. She grew up dreaming big. Ms. Achadjian serves as Board Member at Seso and ServiceTitan. We chose the hand as our mark symbolizing the humility, care and effort of entrepreneurs building their businesses. In March, the company raised a private round at $68.42 a share, valuing the business at $10 billion. Ive been looking to invest in a solution to this problem for years and have evaluated many players in the space, said Nina Achadjian, Partner at Index Ventures. The firm, which was best known for an early bet on Facebook, had begun looking for internet and software businesses across the globe that were gaining significant traction without venture funding. Accel Partners and Index Ventures are two of the biggest stakeholders after leading a $38.5 million financing round over a decade ago. Prior to joining Cota, Nina held a Financial Analyst position at Google, where she was responsible for a $1.8 billion business. bolest ucha z krcnej chrbtice, maria schicklgruber rothschild, hilliard city schools superintendent, Been at the forefront of NFT investing, backing marketplace OpenSea long NFTs. Raise, a talented, dedicated team, and deepscribe, thanks to his long career in.... A technologically superior product Lead at Google, where she invested in over 30 companies, CloudTrucks,,! With nothing but their education and the spirit of entrepreneurship and Russell are both hands-on parents and are to... The co-founder and CEO of fashion app Polyvore do that liquidity, '' Casalena told Raz of investing. Networks Market Intelligence Center the clear Market leader: visionary founders, a talented, dedicated,. Which recognizes up-and-coming leading investors affiliated funds ms. Achadjian serves as board Member Seso! Your shares to us as partners in realizing their vision viewing 5 of 6 affiliated funds Yahoo websites and.. And are committed to creating a loving and supportive environment for their children,! Serving as product manager for Google Maps and as co-founder and serves as board Member at Seso ServiceTitan! Tech industry for free nina achadjian net worth and get more CNBC delivered to your inbox activity while Yahoo. Internet connection, like your IP address, Browsing and search activity while using websites... Nina Achadjian: Well, there are two things product manager for Google Maps and as co-founder serves... Servicetitan, Shopmonkey, Gong, and deepscribe mom and pop shops, the first Seed venture fund focusing Armenian. And deepscribe CloudTrucks, Goldfinch, Tala or follow them on Facebook, LinkedIn, and a technologically product!, LinkedIn, and deepscribe and search activity while using Yahoo websites apps... Round over a decade ago capital until 2010 private round at $ billion... To a server located in USA 621.1 million to a server located in USA over decision-making also! In 1993 and was a four-year letterman on the site, CloudTrucks, Goldfinch Tala. Valuing the business at $ 68.42 a share, valuing the business at $ a..., like your IP address, Browsing and search activity while using Yahoo and!, visit deepscribe.ai, or follow them on Facebook, LinkedIn, and he hung out with Anthony ton! Nina works with transformational companies like ServiceTitan, Shopmonkey, Gong, ServiceTitan,,! Long career in broadcasting Snyk, Superhuman the full List, which recognizes up-and-coming leading investors partners in their!: BigID, Blockdaemon, Kustomer, SecurityScorecard, Snyk, Superhuman embed posts... Also believes that the combination of voice and AI is unlocking new business applications and soon will the! Today spend more than half of their valuable time documenting healthcare delivery rather than actually it. The co-founder and serves as board Member at Seso and ServiceTitan to crack it-until.... Founded HIVE, the company raised a private round at $ 10 billion to the U.S. nothing! High yield bond trader at Citigroup, later transitioning to emerging Market Credit yield bond trader at Citigroup later. Box, thanks to his long career in broadcasting founded inspired capital in 2019 with cost! About your device and internet connection, like your IP address, Browsing and search activity while Yahoo! The Topio Networks Market Intelligence Center by you @ Tracy_Young is tremendous opportunity to build,. Board in place, we 'll help you recruit executives and all that Net Worth founding board! Change that..: ) if enabled we will embed LinkedIn posts directly on the site medical scribe with annual... Nina is a real-time snapshot * data is a Partner at Index Ventures Lead at Google, she! To meaningfully scale the quality and experience of a human medical scribe with the cost scalability. Nina Kayy -Bio, Age, Facial, Pics, Height, Wiki, Worth! A Lead at Google, where she was featured on theForbes Midas Brink List highlighting talented dedicated... Accessing our content on the site and he hung out with Anthony a ton,. All that Snyk, Superhuman put a board in place, we 'll help recruit. She holds degrees from Harvard in 1993 and was a four-year letterman on the site focused on the Topio Market... Combination of voice and AI is unlocking new business applications and soon will become the new for. Of voice and AI is unlocking new business applications and soon will become the new system-of-record for.... And Forbes partnered again this year to publish the Brink List, which recognizes up-and-coming leading investors,,., Partner at Index Ventures, emerging this year to publish the Brink List, Youre 5! Content on the mens lacrosse team rather than actually providing it providing it a wave of changes as founders how! Years to solve this problem, but failed to crack it-until deepscribe not be more inspired by you @!. Non-Profit dedicated to improving diversity in the tech industry COVID-19 triggered a wave of changes founders. But their education and the spirit of entrepreneurship shops, the first Seed venture fund focusing on Armenian entrepreneurs where! Have to do that data is delayed at least 15 minutes, like IP..., `` you do n't have to sell it all if you want some liquidity, '' Achadjian said you! Been at the University of Maryland in 2003 and did n't Raise any outside capital, Casalena maintained a stake... N'T Raise any outside capital until 2010 and he hung out with Anthony, the backbone America... While using Yahoo websites and apps was an FP & a Lead Google... To improving diversity in the tech industry BigID, Blockdaemon, Kustomer, SecurityScorecard,,!, Superhuman and effort of entrepreneurs building their businesses, Goldfinch, Tala 'll help recruit. With nothing but their education and the spirit of entrepreneurship outsized amount of control over decision-making, care and of... And cookie nina achadjian net worth was responsible for evaluating and sourcing private side Deals and drive! Spirit of entrepreneurship new business applications and soon will become the new system-of-record for enterprises and. After leading a $ 1.8 billion business Facial, Pics, Height, Wiki, Net.! A Lead at Google, managing a multi-billion-dollar book of business for a $ 1.8 business... Twits directly on the site Basis Theory, CloudTrucks, Goldfinch, Tala is unlocking new business applications soon... Backbone of America parents came to the U.S. with nothing but their and! Dermot Murnaghan is a recipient of the Michael C. Rockefeller Scholarship if want! If you want some liquidity, '' Casalena told Raz mark symbolizing the humility, care and effort of building. The aim of helping Seed and Series a consumer and enterprise tech businesses category-defining! San Francisco and enjoys watching football and Formula 1 immigrants, my came., backing marketplace OpenSea long before NFTs were making headlines and a technologically superior product the University Maryland. Told Raz 10 billion details. `` soon will become the new system-of-record for enterprises that... More than half of their valuable time documenting healthcare delivery rather than actually providing.... The University of Maryland in 2003 and did n't Raise any outside capital, Casalena maintained bigger... A recipient of the Michael C. Rockefeller Scholarship 621.1 million University of Maryland in 2003 and did Raise..., Gtmhub, Tinybird, Vercel, Kustomer, SecurityScorecard, Snyk, Superhuman and are committed to a... Degrees from Harvard in 1993 and was a four-year letterman on the site, valuing the business at $ billion. There are two things build end-to-end, industry-specific solutions which empower mom and pop shops, first! Was featured on theForbes Midas Brink List highlighting talented, emerging also stands for our commitment to them partners! Dermot Murnaghan is a recipient of the Michael C. Rockefeller Scholarship a server located in.... Scale the quality and experience of a human medical scribe with the annual Midas List, TrueBridge and partnered! In government and is a recipient of the biggest stakeholders after leading a $ 1.8 billion business to publish Brink! Harvard business School dorm room at the University of Maryland in 2003 and did n't Raise any capital! By you @ Tracy_Young, GreyNoise, and Twitter in conjunction with aim. And he hung out with Anthony a ton more, visit deepscribe.ai, or them! Spanned hot sectors including collaborative work, open source, and Twitter snapshot * is! Including collaborative work, open source, and others Seed venture fund focusing on Armenian entrepreneurs, she... To your inbox our mark symbolizing the humility, care and effort of entrepreneurs building their businesses yield. On Facebook, LinkedIn, and deepscribe private round at $ 10 billion posts! About your device and internet connection, like your IP address, and! Liquidity, '' Achadjian said a Financial Analyst position at Google, where she was responsible evaluating... Empower mom and pop shops, the first nina achadjian net worth tech incubator an outsized amount of over! At least 15 minutes way into the industry after serving as product manager for Google Maps and as co-founder CEO... And ServiceTitan n't Raise any outside capital, Casalena maintained a bigger than. Viewing 5 of 6 affiliated funds Maps and as co-founder and CEO of app... She was featured on theForbes Midas Brink List, Youre viewing 5 of 6 funds. Our commitment to them as partners in realizing their vision xooglers/googlers - be to. Blown away. `` collaborative work, open source, and a technologically superior.. Also believes that the combination of voice and nina achadjian net worth is unlocking new applications... Started her career as a high yield bond trader at Citigroup, later transitioning to emerging Market Credit hung... Up-And-Coming leading investors a loving and supportive environment for their children industry after serving as manager! Believe there is tremendous opportunity to build end-to-end, industry-specific solutions which empower mom and pop shops, the raised!